This music video is in the alternative rock genre,
and was directed by Sam Brown, it is presented in letterbox format and heavily
uses pans, zooms and tracking shots.
From the start the music creates and intense feel with the use of orchestra also emphasised by the dark warehouse set. When the other 3 members join the lead singer the edit changes from being slow and long edits with long shots to becoming fast strait edits as soon as the drums kick in for the first time, the camera shot now have changed to being close ups of members or long sweeping shots with the camera getting closer to the members, none of the shot are no still all most every shot has a movement in it to build up the excitement along with the music till the climax of the chorus.
When the chorus kicks a dark dressed character appears form the darkness on the opposite side of the Waterhouse, there is then a series of close up shots from the dark character face to the lead singers face ad they are both facing each other, this uses the 180 rule as the camera is using 180 degrees to create the feel of the audience being placed in the centre of the two.
This section the first chorus links the song to the video as it implies the dark character is the pretender (the name of the track) this fact is reinforced when more dark figures appear which are identical to each other but not the same as the original character.
at 3:17 the track slows down before the chorus kicks again, at this point the dark characters now viable as riot police start to charge for the band this is played in slow motion as the track has slowed showing the calmness of the band before the riot police reach them, then at 3:25 the chorus hits and the red screen behind the band explodes in to a cloud of red water which is also in slow motion to emphasise the effect.
after this point all footage is blurred but you can make out the outline of band members as they stand strong as you can see all the police falling over in the rush were as the band stand strong, the track then ends with a close up of the lead as the water stops and he falls to the ground.
From the start the music creates and intense feel with the use of orchestra also emphasised by the dark warehouse set. When the other 3 members join the lead singer the edit changes from being slow and long edits with long shots to becoming fast strait edits as soon as the drums kick in for the first time, the camera shot now have changed to being close ups of members or long sweeping shots with the camera getting closer to the members, none of the shot are no still all most every shot has a movement in it to build up the excitement along with the music till the climax of the chorus.
When the chorus kicks a dark dressed character appears form the darkness on the opposite side of the Waterhouse, there is then a series of close up shots from the dark character face to the lead singers face ad they are both facing each other, this uses the 180 rule as the camera is using 180 degrees to create the feel of the audience being placed in the centre of the two.
This section the first chorus links the song to the video as it implies the dark character is the pretender (the name of the track) this fact is reinforced when more dark figures appear which are identical to each other but not the same as the original character.
at 3:17 the track slows down before the chorus kicks again, at this point the dark characters now viable as riot police start to charge for the band this is played in slow motion as the track has slowed showing the calmness of the band before the riot police reach them, then at 3:25 the chorus hits and the red screen behind the band explodes in to a cloud of red water which is also in slow motion to emphasise the effect.
after this point all footage is blurred but you can make out the outline of band members as they stand strong as you can see all the police falling over in the rush were as the band stand strong, the track then ends with a close up of the lead as the water stops and he falls to the ground.
This video uses Steve archers 5th theory behind the
technical aspect of a video, mainly the meat point "lots of close ups of
the artists face. the video also uses his light theory "used to create
drama" which is achieved in the video as one side is white light possibly
representing good and the other is dark possibly representing bad.
No comments:
Post a Comment