Magazine Advert Research - Arcade Fire

Magazine Advert Research - Arcade Fire

This Magazine advert is for the Scenes from the suburbs album released in June 2011.
This advert has a strong influence from the main image in the centre of the advert which contains a mid-shot of a teenage character in a suburb location; the back ground has been pushed out of focus to change the audience’s point of focus to the teenager in the image.
The advert contains and image of the album cover to show the audience what the cover looks like making purchasing the album easy for the consumer as they will subconsusly have an image of the album in their heads.
This advert uses bright colours in the image backed on a plain grey/brown background with red and black text; this helps the bright coloured image attract the audience’s attention.

The use of the large font on the replace date allows the audience to clearly see the replace date; this helps the date stay with the customer. As its one of the largest fonts on the advert other fonts are smaller as they contain other information which is not regarded as initially important information for the customer at first glance.

At the top of the page is a q magazine review which is very obvious to the audience when first viewing the advert this gives the audience a good impression of the album before reading other details, as the magazine that quotes is a well-established and well know publisher.