What have you learned from your audience feedback?

Evaluation Question 3 on Prezi

How effective is the combination of your main product and ancillary texts?

The digipak takes its album name from the main track on the album I felt that this was important as “What Ya Got 4 Me ?” would be the flagship song for the album, this is also the reason I used a few of the pictures from the footage, but I feel the image of the plane can be universal although it does feature in the track.
The Green image with the DJ silhouetted represents a classic DJ pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.
On the inside cover of the digipak I used one image as I felt this personified the image of  Dj as most people link the pioneer equipment to the club world.
The text used on the digipak is designed to be simple and not detract the audience’s attention away from the main image as this is what I wanted the audience to remember.
The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.
I feel both the ancillary texts and video complement each-other well and both ancillary texts and video follow the main conventions of modern day music videos.?
So the main link between the video and the ancillary texts is the use of the lyrics and the images included in both  I felt this was vital to link the two to create a house feel to allow the audience to make their own connections without the need for making this obvious to the audience.
The images and use of text allows the audience to make their own connections subliminally I feel this achieved by my  ancillary texts and music video.

The music video is used to personify the DJ to the audience, this is also achieved in the ancillary texts as they use classic and iconic images like the use of pioneer equipment, this creates a link between the ancillary texts and the music video as both use this concept and similar images to  create a strong link between the two. 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The Music Video 

·        The video captures the feeling generated with a club track by having a high cut rate and using a club atmosphere this links the track back to its club origins.

·         The section involving the dj making his way to the venue follows convention of dance music this tells a story of the dj

·         The video incorporates the use of dj equipment which is used in many club music videos; the use of the equipment reinforces the fact that he is a dj especially when using a well-known brand like pioneer.

·         Our video challenges the conventions in one way as the video does have more of a narrative than some dance tracks, ours tells the story of the dj from start to finish were as most tracks would finish the story at the party scene.

·         Location wise we have attempted to keep to the convention of dance music in holding a party in an unusual place, so our track was shot in an old church as we thought this was not the same as other tracks but not too different to make the track unusual.

·         In the camera work we kept as many shots as possible in close up or mid shot to give a feeling of intimacy with the dancers in the party section and to focus the audience attention on the main characters.

·         The party scene is very colorful, we did this to try and recreate a club like environment with the use of many different lighting fixtures and lasers, this allows us to keep the shots dark but not lose all features from the actors as the various colored lights lit the shots, this could sometimes create problems as the shot would not always be sufficiently lit if the actors were not positioned near the lights in question. 

·         In the venue we selected, it had a raised section at one end this crested the perfect location for the DJ to be positioned. The dj is traditionally placed higher in the room in club venues as to suggest the audiences are almost worshiping the dj and the music he produces, we managed to recreate this atmosphere and effect by placing the pioneer DJ equipment in this area.

·         In the editing stage we used various effects to create an almost kaleidoscope effect on the screen, we felt this was needed to fill the shot as the initial turnout to the shoot was not as good as anticipated, initially this left the shot bare. But with the use of this effect it enhanced the final image, we decided to use this effect as we had witnessed it on the Swedish house mafia track “don’t you worry child” were the audience is mirrored on screen, I believe it lends its self to the dance genre as it has been used in many tracks over the years.

·         We had dressed the DJ in black as this fits to the convention of DJ and what many people would expect  a DJ to wear, Other actors in the track are dress as if they were off on a night out, this includes shirt and jeans to fit with the modern expectations of club goers.

DigiPak

·         The digipak takes its album name from the main track on the album I felt that this was important as “What Ya Got 4 Me ?” would be the flagship song for the album, this is also the reason I used a few of the pictures from the footage, but I feel the image of the plane can be universal although it does feature in the track.

·         The Green image with the dj silhouetted to me represents a classic dj pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.

·         On the inside cover of the digipak I used one image as I felt this Personified the image of a dj as most people link the pioneer equipment to the club world.

·         The text used on the digipak is designed to be simple and not detract your attention away from the main image as this is what I wanted the audience to remember.

·         The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.

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