Final Edit

Final Texts

Bellow are my final Digipack designs and Magazine advert

This is my Magazine Advert

This is the outer to my digipak

This is the Internal

How did you use new media technologies in the construction and research, planning and evaluation stages?

Research & Planning 

During the research stage I used technologies like Google maps to help scout out venues for our main shoot we were looking for an industrial location to give the video a rushed look , so the video would appear to have a group of people who have randomly broken into a building and started a party. We se3lected locations that were close to Stapleford to allow easy access for our friends to travel to them, from this information we travelled to the various venues to assess the area, we then contacted the venue managers to haggle on a price for a night’s hire. In the end we scouted out a church in the Sandiacre area which we managed to get for an affordable price.

To cast enough actors for the party scene we started a group on Facebook and invited groups to attend the shoot. This allowed us to roughly gauge how many would attend as the shoot was set as an event so invited people could reply “attending, maybe or not attending”. Unfortunately, we did not get the attendance we expected from the Facebook replies. I think this is down to the way Facebook is used, as mostly people accept events without reading what the event is.

In the research stage I used multimedia sites like YouTube to provide me with existing dance music videos, I search and selected a track which I was familiar with, from this I then followed the suggestions made by YouTube, which I could then analyze to find the common conventions of the genre and to establish the range of shot and editing techniques used during the production. I used this information to aid me in the planning and construction of my media project. I also used Google to find previous ancillary texts of artists by searching for artists I listen to and have a relevance to my genre, I narrowed the search by using key words like “digipak” to also allow me to gather ideas and common conventions to also aid in the construction of my own ancillary texts .

Construction – 

During the various film shoots we used a Canon 550d DSLR camera and a Sony XDCAM EXPMW-EX1 camera. We used the Sony for the longer shoots as we could produce a better shot in the low light levels that we encountered at East Midlands Airport. The Sony also allowed us to slow the frame rate down to capture the sun set in a shorter clip to allow the track to be sped up without distortion (which would occur with a normal frame rate).

We then used the Canon for recording on the Nottingham shoot as the camera is more lightweight but also produces high quality HD footage which would pair up well to the footage recorded on the Sony. Using the Canon on the Nottingham shoot allowed us to be more versatile with the shots as we did not need to worry about mass amounts of equipment, which is associated with the Sony camera.

During construction we needed to navigate to various locations, for this we used the maps app on the iPhone; we also used the iPhone to access the internet to allow us to view the East Midlands Airport website to allow us to be able to be setup and ready on time, as the weather was cold hence we did not want to leave the equipment out.  Phones played a major part in the construction allowing us to be in contact with each other via phone calls and email to arrange shoots and to allow us to make contact with the school’s technical team to arrange meeting places for shoots and schedules.  

During editing we used a program called Sony Vegas, as originally we worked on Adobe Premiere Pro but found the user interface complicated so referred to Sony Vegas as we have had previous experience with this program. This program was installed on Matt’s laptop, this allowed us to be flexible with the editing, allowing us to experiment with effects at home and put them in to practice when editing at school.

For the Digipak and Magazine Advert I used Adobe Photoshop, this program allowed me to add effects the images and edit the appearance which can be seen in the front and back images which are both identical, apart from the aeroplane being removed from the image (to achieve this effect I used the wand tool). I think by having the same image on the front and back it links the digipak and the video effectively, which creates a house style or brand image. The font used in the advert and digipak were both found on www.dafont.com, as the standard fonts on Photoshop I felt were not effective enough for an advert. Blow are the two videos showing how my ancillery texts were created in photoshop. 

Evaluation 

For the evaluation I have used various forms of media, for question 1 we recorded a video to act like a director’s cut, which shows the video in the background with us making comments in the foreground to a camera. In other questions I used other forms of technology like the use of Prezis to give the audience a better experience when reading though my evaluative comments. This should keep the reader interested throughout. 

What have you learned from your audience feedback?

Evaluation Question 3 on Prezi

How effective is the combination of your main product and ancillary texts?

The digipak takes its album name from the main track on the album I felt that this was important as “What Ya Got 4 Me ?” would be the flagship song for the album, this is also the reason I used a few of the pictures from the footage, but I feel the image of the plane can be universal although it does feature in the track.
The Green image with the DJ silhouetted represents a classic DJ pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.
On the inside cover of the digipak I used one image as I felt this personified the image of  Dj as most people link the pioneer equipment to the club world.
The text used on the digipak is designed to be simple and not detract the audience’s attention away from the main image as this is what I wanted the audience to remember.
The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.
I feel both the ancillary texts and video complement each-other well and both ancillary texts and video follow the main conventions of modern day music videos.?
So the main link between the video and the ancillary texts is the use of the lyrics and the images included in both  I felt this was vital to link the two to create a house feel to allow the audience to make their own connections without the need for making this obvious to the audience.
The images and use of text allows the audience to make their own connections subliminally I feel this achieved by my  ancillary texts and music video.

The music video is used to personify the DJ to the audience, this is also achieved in the ancillary texts as they use classic and iconic images like the use of pioneer equipment, this creates a link between the ancillary texts and the music video as both use this concept and similar images to  create a strong link between the two. 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The Music Video 

·        The video captures the feeling generated with a club track by having a high cut rate and using a club atmosphere this links the track back to its club origins.

·         The section involving the dj making his way to the venue follows convention of dance music this tells a story of the dj

·         The video incorporates the use of dj equipment which is used in many club music videos; the use of the equipment reinforces the fact that he is a dj especially when using a well-known brand like pioneer.

·         Our video challenges the conventions in one way as the video does have more of a narrative than some dance tracks, ours tells the story of the dj from start to finish were as most tracks would finish the story at the party scene.

·         Location wise we have attempted to keep to the convention of dance music in holding a party in an unusual place, so our track was shot in an old church as we thought this was not the same as other tracks but not too different to make the track unusual.

·         In the camera work we kept as many shots as possible in close up or mid shot to give a feeling of intimacy with the dancers in the party section and to focus the audience attention on the main characters.

·         The party scene is very colorful, we did this to try and recreate a club like environment with the use of many different lighting fixtures and lasers, this allows us to keep the shots dark but not lose all features from the actors as the various colored lights lit the shots, this could sometimes create problems as the shot would not always be sufficiently lit if the actors were not positioned near the lights in question. 

·         In the venue we selected, it had a raised section at one end this crested the perfect location for the DJ to be positioned. The dj is traditionally placed higher in the room in club venues as to suggest the audiences are almost worshiping the dj and the music he produces, we managed to recreate this atmosphere and effect by placing the pioneer DJ equipment in this area.

·         In the editing stage we used various effects to create an almost kaleidoscope effect on the screen, we felt this was needed to fill the shot as the initial turnout to the shoot was not as good as anticipated, initially this left the shot bare. But with the use of this effect it enhanced the final image, we decided to use this effect as we had witnessed it on the Swedish house mafia track “don’t you worry child” were the audience is mirrored on screen, I believe it lends its self to the dance genre as it has been used in many tracks over the years.

·         We had dressed the DJ in black as this fits to the convention of DJ and what many people would expect  a DJ to wear, Other actors in the track are dress as if they were off on a night out, this includes shirt and jeans to fit with the modern expectations of club goers.

DigiPak

·         The digipak takes its album name from the main track on the album I felt that this was important as “What Ya Got 4 Me ?” would be the flagship song for the album, this is also the reason I used a few of the pictures from the footage, but I feel the image of the plane can be universal although it does feature in the track.

·         The Green image with the dj silhouetted to me represents a classic dj pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.

·         On the inside cover of the digipak I used one image as I felt this Personified the image of a dj as most people link the pioneer equipment to the club world.

·         The text used on the digipak is designed to be simple and not detract your attention away from the main image as this is what I wanted the audience to remember.

·         The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.

·          

Construction of Ancillery Text

Bellow are two short Videos showing how my ancillery texts were constructed on photoshop.