Magazine Advert Research - Arctic Monkeys
This Magazine advert is for the Humbug album replaced in June 2011.
This advert has a strong influence from the main image in the centre of the advert which contains outlines of all four band members faces to create one rounded shape, in the centre of this image is the band name which is in the Arctic monkeys style font. He advert does not use a wide range of colours, the background colour is a brownish yellow which is two toned on the page from top to bottom.
The fonts on the page also do not use bright colours and have been created in a barker colour than the background to emphasise them from a distance grabbing the audience’s attention, the largest text on the page is the album title firstly grabbing the users attention under this is it states "the album" as the advert does not contain any other information to suggest it’s an album.
this advert is very minimalistic and could suggest the use of the Nagus theory "a naturalistic approach to artist"
this could suggest that the Arctic monkeys are what Nagus refers to as organic artist that don't emphasise on album sales and focus more on their music, this only implied due to the minimalistic advert which lacks information compared to the arcade fire advert.
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