The Music Video
· The video captures the feeling generated with a
club track by having a high cut rate and using a club atmosphere this links the
track back to its club origins.
·
The section involving the dj making his way to the
venue follows convention of dance music this tells a story of the dj
·
The video incorporates the use of dj equipment
which is used in many club music videos; the use of the equipment reinforces
the fact that he is a dj especially when using a well-known brand like pioneer.
·
Our video
challenges the conventions in one way as the video does have more of a narrative
than some dance tracks, ours tells the story of the dj from start to finish
were as most tracks would finish the story at the party scene.
·
Location wise we
have attempted to keep to the convention of dance music in holding a party in
an unusual place, so our track was shot in an old church as we thought this was
not the same as other tracks but not too different to make the track unusual.
·
In the camera
work we kept as many shots as possible in close up or mid shot to give a
feeling of intimacy with the dancers in the party section and to focus the
audience attention on the main characters.
·
The party scene
is very colorful, we did this to try and recreate a club like environment with
the use of many different lighting fixtures and lasers, this allows us to keep
the shots dark but not lose all features from the actors as the various colored
lights lit the shots, this could sometimes create problems as the shot would
not always be sufficiently lit if the actors were not positioned near the
lights in question.
·
In the venue we
selected, it had a raised section at one end this crested the perfect location
for the DJ to be positioned. The dj is traditionally placed higher in the room
in club venues as to suggest the audiences are almost worshiping the dj and the
music he produces, we managed to recreate this atmosphere and effect by placing
the pioneer DJ equipment in this area.
·
In the editing
stage we used various effects to create an almost kaleidoscope effect on the
screen, we felt this was needed to fill the shot as the initial turnout to the
shoot was not as good as anticipated, initially this left the shot bare. But
with the use of this effect it enhanced the final image, we decided to use this
effect as we had witnessed it on the Swedish house mafia track “don’t you worry
child” were the audience is mirrored on screen, I believe it lends its self to
the dance genre as it has been used in many tracks over the years.
·
We had dressed
the DJ in black as this fits to the convention of DJ and what many people would
expect a DJ to wear, Other actors in the
track are dress as if they were off on a night out, this includes shirt and
jeans to fit with the modern expectations of club goers.
DigiPak
·
The digipak
takes its album name from the main track on the album I felt that this was
important as “What Ya Got 4 Me ?” would be the flagship song for the album,
this is also the reason I used a few of the pictures from the footage, but I
feel the image of the plane can be universal although it does feature in the
track.
·
The Green image
with the dj silhouetted to me represents a classic dj pose hence the reason I
decided to incorporate it into my digipak and poster, I feel it is vital to
have an image on both the digipak and poster that match to give the advertising
campaign a direction and a style to stick with.
·
On the inside
cover of the digipak I used one image as I felt this Personified the image of a
dj as most people link the pioneer equipment to the club world.
·
The text used on
the digipak is designed to be simple and not detract your attention away from
the main image as this is what I wanted the audience to remember.
·
The Signum logo
I designed has many different points to it, I designed the points to help
signify how diverse his music could be with several directions in sub genres,
the use of the yellow glow makes the logo less harsh when appearing on images.
·
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