Research
& Planning
During
the research stage I used technologies like Google maps to help scout out
venues for our main shoot we were looking for an industrial location to give
the video a rushed look , so the video would appear to have a group of people
who have randomly broken into a building and started a party. We se3lected
locations that were close to Stapleford to allow easy access for our friends to
travel to them, from this information we travelled to the various venues to assess
the area, we then contacted the venue managers to haggle on a price for a night’s
hire. In the end we scouted out a church in the Sandiacre area which we managed
to get for an affordable price.
To
cast enough actors for the party scene we started a group on Facebook and
invited groups to attend the shoot. This allowed us to roughly gauge how many
would attend as the shoot was set as an event so invited people could reply
“attending, maybe or not attending”. Unfortunately, we did not get the
attendance we expected from the Facebook replies. I think this is down to the
way Facebook is used, as mostly people accept events without reading what the
event is.
In
the research stage I used multimedia sites like YouTube to provide me with
existing dance music videos, I search and selected a track which I was familiar
with, from this I then followed the suggestions made by YouTube, which I could
then analyze to find the common conventions of the genre and to establish the
range of shot and editing techniques used during the production. I used this
information to aid me in the planning and construction of my media project. I
also used Google to find previous ancillary texts of artists by searching for
artists I listen to and have a relevance to my genre, I narrowed the search by
using key words like “digipak” to
also allow me to gather ideas and common conventions to also aid in the
construction of my own ancillary texts .
Construction
–
During
the various film shoots we used a Canon 550d DSLR camera and a Sony XDCAM
EXPMW-EX1 camera. We used the Sony for the longer shoots as we could produce a
better shot in the low light levels that we encountered at East Midlands Airport.
The Sony also allowed us to slow the frame rate down to capture the sun set in
a shorter clip to allow the track to be sped up without distortion (which would
occur with a normal frame rate).
We
then used the Canon for recording on the Nottingham shoot as the camera is more
lightweight but also produces high quality HD footage which would pair up well
to the footage recorded on the Sony. Using the Canon on the Nottingham shoot
allowed us to be more versatile with the shots as we did not need to worry
about mass amounts of equipment, which is associated with the Sony camera.
During
construction we needed to navigate to various locations, for this we used the
maps app on the iPhone; we also used the iPhone to access the internet to allow
us to view the East Midlands Airport website to allow us to be able to be setup
and ready on time, as the weather was cold hence we did not want to leave the
equipment out. Phones played a major
part in the construction allowing us to be in contact with each other via phone
calls and email to arrange shoots and to allow us to make contact with the
school’s technical team to arrange meeting places for shoots and schedules.
During
editing we used a program called Sony Vegas, as originally we worked on Adobe
Premiere Pro but found the user interface complicated so referred to Sony Vegas
as we have had previous experience with this program. This program was
installed on Matt’s laptop, this allowed us to be flexible with the editing,
allowing us to experiment with effects at home and put them in to practice when
editing at school.
For
the Digipak and Magazine Advert I used Adobe Photoshop, this program allowed me
to add effects the images and edit the appearance which can be seen in the
front and back images which are both identical, apart from the aeroplane being
removed from the image (to achieve this effect I used the wand tool). I think
by having the same image on the front and back it links the digipak and the
video effectively, which creates a house style or brand image. The font used in
the advert and digipak were both found on www.dafont.com, as the standard fonts on Photoshop
I felt were not effective enough for an advert. Blow are the two videos showing how my ancillery texts were created in photoshop.
Evaluation
For
the evaluation I have used various forms of media, for question 1 we recorded a
video to act like a director’s cut, which shows the video in the background
with us making comments in the foreground to a camera. In other questions I
used other forms of technology like the use of Prezis to give the audience a
better experience when reading though my evaluative comments. This should keep
the reader interested throughout.
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