The
digipak takes its album name from the main track on the album I felt that this
was important as “What Ya Got 4 Me ?” would be the flagship song for the album,
this is also the reason I used a few of the pictures from the footage, but I
feel the image of the plane can be universal although it does feature in the
track.
The Green image with the DJ silhouetted represents a classic DJ pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.
On the inside cover of the digipak I used one image as I felt this personified the image of Dj as most people link the pioneer equipment to the club world.
The text used on the digipak is designed to be simple and not detract the audience’s attention away from the main image as this is what I wanted the audience to remember.
The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.
I feel both the ancillary texts and video complement each-other well and both ancillary texts and video follow the main conventions of modern day music videos.?
So the main link between the video and the ancillary texts is the use of the lyrics and the images included in both I felt this was vital to link the two to create a house feel to allow the audience to make their own connections without the need for making this obvious to the audience.
The images and use of text allows the audience to make their own connections subliminally I feel this achieved by my ancillary texts and music video.
The Green image with the DJ silhouetted represents a classic DJ pose hence the reason I decided to incorporate it into my digipak and poster, I feel it is vital to have an image on both the digipak and poster that match to give the advertising campaign a direction and a style to stick with.
On the inside cover of the digipak I used one image as I felt this personified the image of Dj as most people link the pioneer equipment to the club world.
The text used on the digipak is designed to be simple and not detract the audience’s attention away from the main image as this is what I wanted the audience to remember.
The Signum logo I designed has many different points to it, I designed the points to help signify how diverse his music could be with several directions in sub genres, the use of the yellow glow makes the logo less harsh when appearing on images.
I feel both the ancillary texts and video complement each-other well and both ancillary texts and video follow the main conventions of modern day music videos.?
So the main link between the video and the ancillary texts is the use of the lyrics and the images included in both I felt this was vital to link the two to create a house feel to allow the audience to make their own connections without the need for making this obvious to the audience.
The images and use of text allows the audience to make their own connections subliminally I feel this achieved by my ancillary texts and music video.
The music
video is used to personify the DJ to the audience, this is also achieved in the
ancillary texts as they use classic and iconic images like the use of pioneer equipment,
this creates a link between the ancillary texts and the music video as both use
this concept and similar images to
create a strong link between the two.
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